I learned that from Ash Maurya in the Power MBA
Career, founded companies & learnings of Ash Maurya
Ash Maurya is best known for his two books Running Lean and Scaling Lean. The entrepreneur was born in Nigeria, his parents come from India. After studying electrical engineering, he went to the USA. Due to his work visa, he was not allowed to found his own start-up, so he first joined the start-up Nortel. After 2 years he was drawn to the company telecom technologies inc, where he spent almost 4 years. The company was bought by Sonus Networks.
After this time he was finally able to found his first company: WiredReach. The startup enabled the creation of peer-to-web applications. In other words, the sharing of large data without having to upload it. The company was sold in 2010.
The next start-up was Spark59. A platform that helps entrepreneurs to realize their ideas. Through his blog and his books, he has become an internationally sought-after speaker and mentor. Spark59 has become LeanStack. The company where he still works as Founder & CEO.
5 Learnings from Ash Maurya
The Story of Leanstack
Leanstack is Ash Maurya’s newest company. Originally the company was called Spark59. According to a study, it takes 58 product ideas to manufacture a successful product. Spark59 is the abbreviation for finding successful product ideas faster. I don’t know exactly why the company is now called Leanstack. I think it fits better into Ash Maurya’s book series and is more catchy.
Apart from the title, nothing at the core of the work has changed in the company. The aim is to help entrepreneurs to become successful with their ideas and startups. The focus is on the product. The company has three pillars on which it is built.
- Software tools
The software tools include Lean Canvas, Customer Forces, Lean Sprints, Traction Modeler, Goals, Playbooks. With this software you can quickly and easily test your ideas, validate hypotheses and track the growth of your startup.
The content is mainly about Ash Maurya’s two books and his blog. All of these are valuable sources of knowledge that can be acquired for little money. On top there are free video courses and playbooks.
The coaching includes a 90-day startup course, Coach Certification Workshops and Leanstack Coach Directory. The 90-day startup course is specially designed for founders who have an idea or who have already started to realize it. In 90 days, Leanstack will help this startup to find a functioning business model and generate more sales.
The Coach Certification Workshops are training to teach the contents of the two books by Ash Maurya and to help other startups grow.
The Leanstack Coach Directory is a listing of all certified coaches that you can book to help your startup move forward.
You can learn that from Ash Maurya at the Power MBA:
Ash Maurya is one of many lecturers in The Power MBA online continuing education program. He teaches in the module Testing Business Ideas & Lean Startup. There he can be seen next to the inventor of the lean startup movement Eric Ries. The modules with Ash Maurya mainly focus on the following content:
- Testing of business models
- Lean canvas
- Types of hypotheses
- Startup stages & challenges
- Metrics to achieve product-market fit