Data Policy

Data protection

1) Information about the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we will inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Gregor Karmann, Romy-Schneider-Strasse 14, 85053 Ingolstadt, Germany, Tel .: 017664046027, E-Mail: gregor @ never-stop-learning. com. The person responsible for processing personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the character string “https: //” and the lock symbol in your browser line.

2) Data collection when you visit our website

If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source / reference from which you came to the page
Browser used
Operating system used
IP address used (if applicable: in anonymous form)

The processing takes place in accordance with Art. 6 Para. 1 lit.f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

3) cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted again after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values ​​on an individual basis. Persistent cookies are automatically deleted after a specified period, which can vary depending on the cookie.

In some cases, the cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies we use, the processing takes place in accordance with Art. 6 Paragraph 1 lit. b GDPR either to carry out the contract or in accordance with Art. 6 Paragraph 1 lit. f GDPR to safeguard our legitimate interests the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.

We may work with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we work with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected within the following paragraphs.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of every browser, which explains how you can change your cookie settings. You can find these for the respective browser under the following links:

Internet Explorer: https: //support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be restricted.

4) contact

When you contact us (e.g. using the contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. These data are stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 Para. 1 lit.f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted after your request has been processed. This is the case if it can be inferred from the circumstances that the matter in question has been finally clarified and provided that there are no statutory retention requirements.

5) Make an appointment online

We process your personal data within the framework of the online appointment arrangements made available. You can see which data we collect online to make appointments from the respective input form or the appointment query for making appointments. If certain data are necessary in order to be able to make an online appointment, we will indicate this accordingly in the input form or when requesting an appointment. If we provide you with a free text field on the input form, you can describe your request there in more detail. You can then also control which additional data you would like to enter.

The data you provide will be saved and used solely for the purpose of making an appointment. When processing personal data that are required to fulfill a contract with you (this also applies to processing operations that are required to carry out pre-contractual measures), Article 6 (1) (b) GDPR serves as the legal basis. If you have given us your consent for the processing of your data, the processing takes place on the basis of Art. 6 Para. 1 lit. a GDPR. A given consent can be revoked at any time by sending a message to the person responsible named at the beginning of this declaration.

6) Data processing when opening a customer account and for contract processing

In accordance with Article 6 (1) (b) GDPR, personal data will continue to be collected and processed if you provide them to us for the purpose of executing a contract or opening a customer account. Which data is collected can be seen from the respective input forms. A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. We save and use the data you provide to process the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with due regard to tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we reserve the right to further use of your data as permitted by law has been.

7) Use of single sign-on procedures

Facebook Connect

On our website you can create a customer account or register using the social plugin “Facebook Connect” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”) , is operated, register using the so-called single sign-on technology if you have a Facebook profile. You can recognize the “Facebook Connect” social plugins on our website by the blue button with the Facebook logo and the inscription “Register with Facebook” or “Connect with Facebook” or “Log in with Facebook” or “Sign in with” Facebook “.

When you call up a page on our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged into Facebook. This Information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there. These data processing operations are carried out in accordance with Article 6 (1) (f) GDPR on the basis of Facebook’s legitimate interest in displaying personalized advertising based on your surfing behavior.

By using this “Facebook Connect” button on our website, you also have the option of logging in or registering on our website using your Facebook user data. Only if you give your express consent in accordance with Art. 6 Paragraph 1 lit. Depending on your personal data protection settings on Facebook, the general and publicly accessible information stored in your profile. This information includes user ID, name, profile picture, age and gender.

We would like to point out that after changes to Facebook’s data protection conditions and terms of use, your profile pictures, the user IDs of your friends and the friends list may also be transferred if you mark them as “public” in your privacy settings on Facebook were. The data transmitted by Facebook are stored and processed by us to create a user account with the necessary data (title, first name, last name, address data, country, email address, date of birth), if you have approved them on Facebook. Conversely, on the basis of your consent, we can transfer data (e.g. information on your surfing or purchasing behavior) to your Facebook profile.

The consent given can be revoked at any time by sending a message to the person responsible named at the beginning of this data protection declaration.
Facebook Inc., based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your related rights and setting options to protect your privacy can be found in Facebook’s privacy policy: https://www.facebook.com/policy.php

If you do not want Facebook to assign the data collected via our website directly to your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the Facebook plugins from loading with add-ons for your browser, e.g. with “Adblock Plus” (https://adblockplus.org/de/).

8) Comment function

As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the name of the commentator you have chosen will be saved and published on this website. Your IP address is also recorded and saved. The IP address is stored for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content by submitting a comment. We need your e-mail address in order to contact you if a third party should object to your published content as illegal. The legal basis for storing your data is Article 6 Paragraph 1 lit. b and f GDPR. We reserve the right to delete comments if third parties complain that they are illegal.

9) Use of your data for direct mail

9.1 Registration for our e-mail newsletter

If you register for our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and is used in order to be able to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an email newsletter if you have expressly confirmed to us that you consent to receiving the newsletter. We will then send you a confirmation email asking you to click on a link to confirm that you want to receive the newsletter in the future.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6 (1) (a) GDPR. When you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration to prevent possible misuse of your e-mail address at a later point in time to be able to understand. The data collected by us when registering for the newsletter are used exclusively for the purpose of advertising via the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned above. After you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

9.2 Sending newsletters via ActiveCampaign

Our e-mail newsletters are sent via the technical service provider ActiveCampaign, LLC, 150 N. Michigan Ave Suite 1230, Chicago, IL, US, USA (“ActiveCampaign”), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Article 6 (1) (f) GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. The data you enter for the purpose of receiving the newsletter (e.g. e-mail address) will be stored on ActiveCampaign’s servers in the USA.

ActiveCampaign uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the e-mails sent contain so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. In this way it can be determined whether a newsletter message has been opened and which links have been clicked. With the help of so-called conversion tracking, it can also be analyzed whether a previously defined action (e.g. purchase of a product on our website) has taken place after clicking the link in the newsletter. Technical information is also recorded (e.g. time of access, IP address, browser type and operating system). The data is collected exclusively in pseudonymised form and is not linked to your other personal data; direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients.

If you want to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

We have concluded a data processing agreement with ActiveCampaign, with which we oblige ActiveCampaign to protect our customers’ data and not to pass them on to third parties.

ActiveCampaign is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can view ActiveCampaign’s privacy policy here: https://www.activecampaign.com/privacy-policy

10) Data processing for order processing

10.1 To process your order, we work together with the following service provider (s) who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment data to the commissioned credit institution as part of the payment processing, if this is necessary for the payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the transfer of data is Art. 6 Paragraph 1 lit. b GDPR.

10.2 Use of payment service providers (payment services)

– Google Pay
If you opt for the “Google Pay” payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), the payment is processed via the “Google Pay” application of yours with at least Android 4.4 (“KitKat”) operated mobile device with an NFC function by debiting a payment card stored with Google Pay or a payment system verified there (e.g. PayPal). To release a payment via Google Pay in the amount of more than € 25, you must first unlock your mobile device using the verification measure set up in each case (such as face recognition, password, fingerprint or sample).
For the purpose of payment processing, the information you provided during the ordering process, along with the information, will be used ions passed on to Google about your order. Google then transmits your payment information stored in Google Pay in the form of a unique transaction number to the original website, which is used to verify a payment. This transaction number does not contain any information about the real payment data of your means of payment stored with Google Pay, but is created and transmitted as a one-time valid numeric token. For all transactions via Google Pay, Google only acts as an intermediary for processing the payment process. The transaction is carried out exclusively in the relationship between the user and the original website by debiting the means of payment stored with Google Pay.
If personal data is processed in the described transmissions, the processing takes place exclusively for the purpose of payment processing in accordance with Art. 6 Para. 1 lit. b GDPR.
Google reserves the right to collect, save and evaluate certain process-specific information for every transaction made via Google Pay. This includes the date, time and amount of the transaction, the location and description of the dealer, a description of the goods or services purchased by the dealer, photos that you attached to the transaction, the name and email address of the seller and buyer or of the sender and recipient, the payment method used, your description of the reason for the transaction and, if applicable, the offer associated with the transaction.
According to Google, this processing takes place exclusively in accordance with Article 6 (1) (f) GDPR on the basis of the legitimate interest in proper billing, the verification of process data and the optimization and maintenance of the functionality of the Google Pay service.
Google also reserves the right to combine the processed data with other information that is collected and stored by Google when other Google services are used.
The terms of use of Google Pay can be found here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection with Google Pay can be found at the following Internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
– Klarna
If a Klarna payment service is selected, the payment will be processed by Klarna Bank AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter “Klarna”). In order to enable the processing of the payment, your personal data (first and last name, street, house number, zip code, city, gender, e-mail address, telephone number and IP address) as well as data related to the order (e.g. invoice amount, article, type of delivery) passed on to Klarna for the purpose of identity and credit checks, provided that you have expressly consented to this in accordance with Article 6 (1) (a) GDPR as part of the ordering process. You can see here which credit agencies your data can be forwarded to:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data. Klarna uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, implementation or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for contractual payment processing.
Your personal details are processed in accordance with the applicable data protection regulations and in accordance with the information in Klarna’s data protection regulations for data subjects based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for data subjects based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
treated.
– Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “installment payment” via PayPal, we give your payment data to PayPal (Europe) S.a.r.l. as part of the payment process. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”). The transfer takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only insofar as this is necessary for the payment process cooling is required.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “payment in installments” via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 (1) (f) GDPR on the basis of PayPal’s legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of default for the purpose of deciding on the provision of the respective payment method. The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data. For more information on data protection, including the credit agencies used, please refer to PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
– RIGHT AWAY
If you select the “SOFORT” payment method, payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter “SOFORT”), to whom we will send the information you provided during the ordering process along with the information about your order in accordance with Art. 6 Para. 1 lit.b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data is passed on exclusively for the purpose of processing payments with the payment service provider SOFORT and only to the extent that it is necessary for this. You can find more information about SOFORT’s data protection provisions at the following Internet address: https://www.klarna.com/sofort/datenschutz.
– Stripe
If you choose a payment method from the payment service provider Stripe, the payment will be processed by the payment service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will provide the information and information you provided during the ordering process Pass on your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 Para. 1 lit. b GDPR. Your data will only be passed on for the purpose of processing payments with the payment service provider Stripe Payments Europe Ltd. and only insofar as it is necessary for this. You can find more information on Stripe’s data protection at the URL https://stripe.com/de/privacy#translation.

11) Online Marketing

11.1 Facebook pixel for creating custom audiences
The so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”), is used within our online offer.
If a user clicks on an advertisement placed by us that is played on Facebook, the URL of our linked page will be appended by Facebook Pixel. If our site allows data to be shared with Facebook via pixels, this URL parameter is written into the user’s browser via a cookie, which our linked site sets itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.
With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to only display the Facebook ads placed by us to Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that are based on the visited Websites), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and are not annoying. In this way, we can further evaluate the effectiveness of Facebook advertisements for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook advertisement (so-called “conversion”).
The data collected is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
The data processing associated with the use of the Facebook pixel is carried out on the basis of our predominantly legitimate interest in the evaluation, optimization and economic operation of our online offer as well as our advertising measures in accordance with Article 6 (1) (f) GDPR.
The information generated by Facebook is usually transmitted to a Facebook server and stored there; this can also be transmitted to the Facebook Inc. server in the USA. Facebook Inc., based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
In order to object to the collection by the Facebook pixel and the use of your data to display Facebook ads overall, you can set an opt-out cookie by clicking on the link below, which deactivates Facebook pixel tracking:
Deactivate Facebook pixels
This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will have to click the link above again.

11.2 Use of Google Ads Conversion Tracking

This website uses the online advertising program “Google Ads” and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. In relation to the data from the advertising campaigns, we can determine how successful the individual advertising measures are. Our aim is to show you advertisements that are of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, we and Google can see that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. The customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not want to participate in tracking, you can block this use by deactivating the Google conversion tracking cookie in your Internet browser under the keyword “User settings”. You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising in accordance with Art. 6 Paragraph 1 lit. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. come in the US.

In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. Certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find more information about Google’s data protection provisions at the following Internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by preventing them by setting your browser software accordingly or by downloading and installing the browser plug-in available under the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be used or only to a limited extent if you have deactivated the use of cookies.

12) web analytics services

12.1 Google (Universal) Analytics

Google Analytics
This website uses Google Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google Analytics uses so-called cookies, which are text files that are stored on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transferred to a Google server and stored there; it can also be transferred to the Google LLC server. come in the US.
This website uses Google Analytics exclusively with the extension “_anonymizeIp ()”, which ensures anonymization of the IP address by shortening it and excludes direct personal reference. With the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC. Server in the USA and shortened there. In these exceptional cases, this processing takes place in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You can prevent the storage of cookies by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain, if you delete your cookies in this browser, you must click this link again): Deactivate Google Analytics
In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. Certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information on Google (Universal) Analytics can be found here: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

12.2 Hotjar (hotjar Ltd.)

This website uses the Hotjar web analysis service from Hotjar Ltd. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Center, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe Tel .: +1 (855) 464-6788).
This tool can be used to track movements on the websites on which Hotjar is used (so-called heat maps). For example, it can be seen how far users scroll and which buttons users click and how often. The tool can also be used to obtain feedback directly from website users. In this way, we obtain valuable information to make our website even faster and more customer-friendly. The above analysis is based on our legitimate interests in optimization and marketing purposes and the interests-based design of our website in accordance with Article 6 (1) (f) GDPR. When using this tool, we pay particular attention to the protection of your personal data. So we can only understand which buttons you click and how far they scroll. Areas of the website in which personal data about you or third parties are displayed are automatically hidden by Hotjar and are therefore never traceable.

Hotjar offers every user the option of preventing the use of the Hotjar tool with the help of a “Do Not Track Header” so that no data is transmitted be recorded about the visit to the respective website. This is a setting that supports all common browsers in their current version. To do this, your browser sends a request to Hotjar to deactivate the tracking of the respective user. If you use our website with different browsers / computers, you must set up the “Do Not Track-Header” for each of these browsers / computers separately.
You can find detailed instructions with information about your browser at: https://www.hotjar.com/opt-out
More information about Hotjar Ltd. and via the Hotjar tool can be found at: https://www.hotjar.com
The data protection declaration of Hotjar Ltd. can be found at: https://www.hotjar.com/privacy

12.3 Jetpack (formerly WordPress.com-Stats)

This offer uses the web analysis service Jetpack (formerly WordPress.com-Stats), which is provided by Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110-4929, USA, using tracking technology from Quantcast Inc., 201 3rd St, Floor 2, San Francisco, CA 94103-3153, USA. With the help of Jetpack, pseudonymised visitor data are collected, evaluated and stored on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes in accordance with Art. 6 Paragraph 1 lit. From this data, pseudonymised usage profiles can be created and evaluated for the same purpose. Jetpack uses so-called cookies, i.e. small text files that are stored locally in the cache of the visitor’s Internet browser. These cookies are used, among other things, to recognize the browser and thus enable a more precise determination of the statistical data. The data of the user’s IP address is also collected, but is pseudonymised immediately after it is collected and before it is stored in order to exclude any personal reference.

The information generated by the cookie about your use of this website (including the pseudonymised IP address) is transferred to a server in the USA and stored there to safeguard the interests mentioned above.
Automattic Inc., based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.

In order to object to data collection and storage of your visitor data for the future, you can download an opt-out cookie from Quantcast under the following link, which means that no visitor data from your browser will be collected and stored by Jetpack in the future: https: // www .quantcast.com/opt-out

The opt-out cookie is set by Quantcast.

12.4 Visual Website Optimizer

This offer uses the web analysis service Visual Website Optimizer (“VWO”), which is operated by Wingfy, 14th Floor, KLJ Tower North, Netaji Subhash Place, Pitam Pura, Delhi 110034, India. With the help of VWO, pseudonymised visitor data are collected, evaluated and stored on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes in accordance with Article 6 (1) (f) GDPR. From this data, pseudonymised usage profiles can be created and evaluated for the same purpose. VWO uses so-called cookies, which are small text files that are stored locally in the cache of the visitor’s Internet browser. These cookies serve, among other things, to recognize the browser and thus enable a more precise determination of the statistical data. The data of the IP address of the user is also collected, but is pseudonymised immediately after collection and before it is stored in order to exclude any personal reference.
In order to object to the collection and storage of your pseudonymised visitor data for the future, you can download an opt-out cookie from VWO under the following link, which means that no visitor data from your browser will be collected and stored at VWO in the future:
https://vwo.com/opt-out/

The opt-out cookie is set by VWO.

13) Retargeting / Remarketing / Referral Advertising

Google Ads remarketing
Our website uses the functions of Google Ads Remarketing, with this we advertise this website in the Google search results as well as on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google places a cookie in the browser of your end device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. The processing takes place on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.
Any further data processing will only take place if you have given your consent to Google

that your internet and app browsing history is linked to your Google account by Google and that information from your Google account is used to personalize the advertisements you see on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data will be temporarily linked by Google with Google Analytics data in order to form target groups. When using Google Ads Remarketing, personal data may also be transmitted to the Google LLC servers. come in the US.
You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can contact the Digital Advertising Alliance at the Internet address www.aboutads.info to find out about the setting of cookies and make settings for this. Finally, you can set your browser so that you are informed about the setting of cookies and individually decide whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be restricted.
In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. Certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information and the data protection provisions regarding advertising and Google can be viewed here:
https://www.google.com/policies/technologies/ads/

14) rights of the data subject

14.1 The applicable data protection law grants you comprehensive rights of data subjects (information and intervention rights) vis-à-vis the person responsible with regard to the processing of your personal data, about which we will inform you below:

Right to information in accordance with Art. 15 GDPR: In particular, you have a right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned Storage period or the criteria for determining the storage period, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if we did not collect them from you, the Existence of automated decision-making including profiling and, if necessary, meaningful information about the logic involved and the scope and the intended effects of such processing, as well as your right to be informed about the guarantees in accordance with Art. 46 GDPR when your data is forwarded in D rittlands exist;
Right to correction in accordance with Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and / or completion of your incomplete data stored by us;
Right to deletion in accordance with Art. 17 GDPR: You have the right to request the deletion of your personal data if the requirements of Art. 17 Para. 1 GDPR are met. However, this right does not exist in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request that the processing of your personal data be restricted as long as the correctness of your data is being checked, if you reject deletion of your data due to inadmissible data processing and instead the Request restriction of the processing of your data if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have objected to reasons of your particular situation, as long as it is not certain whether our legitimate Reasons outweigh;
Right to information in accordance with Art. 19 GDPR: If you have asserted the right to correction, deletion or restriction of processing against the person responsible, the person responsible is obliged to disclose to all recipients to whom the personal data relating to you is disclosed to notify this correction or deletion of the data or restriction of processing, unless this proves to be impossible or is associated with a disproportionate effort. You have the right to be informed about these recipients.
Right to data portability in accordance with Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transferred to another person responsible, insofar as this is technically feasible;
Right to revoke consent given in accordance with Art. 7 Paragraph 3 GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately, unless further processing can be based on a legal basis for processing without consent. Withdrawing your consent does not affect the legality of the processing carried out on the basis of your consent up to the point of withdrawal;
Right to lodge a complaint in accordance with Art. 77 GDPR: If you are of the opinion that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your place of residence, your place of work or the place of the alleged infringement.

14.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR MAINLY LEGITIMATE INTEREST IN THE CONTEXT OF A WEIGHING OF INTERESTS, YOU HAVE THE EVERY TIME TO PROCESS YOUR PERSONAL DATA, FOR REASONS THAT WE GIVE UPON YOUR SPECIAL SITUATION.
IF YOU USE YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED. FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPULSORY REASONS FOR THE PROCESSING, THAT OUTSIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS OR IF THE PROCESSING OR EXPRESSION OF THE EXPRESSION APPLIES.

IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY OBJECTIVE AS DESCRIBED ABOVE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

15) Duration of storage of personal data

The duration of the storage of personal data is based on the respective legal basis, the processing purpose and – if relevant – additionally based on the respective statutory retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of express consent in accordance with Article 6 (1) (a) GDPR, this data is stored until the person concerned revokes his or her consent.

If there are statutory retention periods for data that are processed in the context of legal or similar obligations on the basis of Art. 6 Paragraph 1 lit. and / or we have no legitimate interest in further storage.

When processing personal data on the basis of Art. 6 Paragraph 1 lit. prove for the processing that the interests, rights and freedoms of the data subject outweigh, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art. 6 Paragraph 1 lit.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.