{"id":1195,"date":"2021-05-13T09:28:34","date_gmt":"2021-05-13T09:28:34","guid":{"rendered":"https:\/\/never-stop-learning.online\/?p=1195"},"modified":"2022-08-23T14:45:22","modified_gmt":"2022-08-23T14:45:22","slug":"eric-ries","status":"publish","type":"post","link":"https:\/\/never-stop-learning.online\/en\/eric-ries","title":{"rendered":"Eric Ries"},"content":{"rendered":"<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"cc_cursor wp-image-339 alignleft\" src=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Eric_ries-300x300.png\" alt=\"Eric Ries\" width=\"150\" height=\"150\" srcset=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Eric_ries-300x300.png 300w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Eric_ries-150x150.png 150w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Eric_ries.png 472w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<\/div><\/div>\n<div class=\"su-column su-column-size-3-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<div>\n<h1><strong>I learned that from Eric Ries in the Power MBA<br \/>\n<\/strong><\/h1>\n<h3>Career, founded companies &amp; learnings by Eric Ries<\/h3>\n<\/div>\n<\/div><\/div>\n<div><\/div>\n<\/div>\n<div class=\"su-row\"><div class=\"su-column su-column-size-1-2 ratingbook\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<h3><strong>Profile Eric Ries:<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"cc_cursor wp-image-469 alignleft\" src=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Asset-8@4x-300x298.png\" alt=\"Nationalit\u00e4t\" width=\"21\" height=\"21\" srcset=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Asset-8@4x-300x298.png 300w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Asset-8@4x-150x150.png 150w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Asset-8@4x.png 505w\" sizes=\"auto, (max-width: 21px) 100vw, 21px\" \/>Country of birth: USA<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"cc_cursor wp-image-472 alignleft\" src=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Asset-11@4x-300x300.png\" alt=\"Geburtsjahr\" width=\"21\" height=\"21\" srcset=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Asset-11@4x-300x300.png 300w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Asset-11@4x-150x150.png 150w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Asset-11@4x.png 505w\" sizes=\"auto, (max-width: 21px) 100vw, 21px\" \/> Birth year: 1978<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-934 cc_cursor alignleft\" src=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/01\/Asset-3.png\" alt=\"Icon book\" width=\"26\" height=\"17\" \/>Published Books: <span style=\"font-weight: 400;\"><a href=\"https:\/\/never-stop-learning.online\/en\/lean-startup-buch\">The Lean Start up<\/a>; The Startup Way, The Leaders Guide<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"cc_cursor wp-image-467 alignleft\" src=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Asset-6@4x-300x247.png\" alt=\"aktueller Job\" width=\"25\" height=\"21\" srcset=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Asset-6@4x-300x247.png 300w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Asset-6@4x-280x220.png 280w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Asset-6@4x.png 475w\" sizes=\"auto, (max-width: 25px) 100vw, 25px\" \/> Current Job: <span style=\"font-weight: 400;\">Speaker, Entrepreneur<\/span><\/p>\n<\/div><\/div> <div class=\"su-column su-column-size-1-2 pagecounter\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<h3><strong>Career:<\/strong><\/h3>\n<p>The book The Lean Start Up is now <strong>10 years old<\/strong> and has become compulsory reading for every start-up founder. The author Eric Ries started his career at the start-up There.com as a <strong>software engineer<\/strong>. It was there that he discovered his passion for start-ups. Four years later, he and his colleagues founded the <strong>start-up IMVU<\/strong>. An instant message service linked to video games. One of the investors was Steve Blank, the <strong>founding father of the Lean Start Up<\/strong> movement, so to speak. There, Eric Ries learned a lot about customer feedback and quick small tests to test hypotheses.<\/p>\n<p>The <strong>book The Lean Start Up<\/strong> emerged from the experiences of the IMVU period. After several years as a speaker and consultant, Eric Ries founded another start-up &#8211;<strong> The Long Term Stock Exchange<\/strong>. A national stock exchange that helps companies and investors invest in long-term vision. Eric lives in <strong>San Francisco<\/strong> with his wife and two children.<\/p>\n<\/div><\/div>\n<\/div>\n<h2><\/h2>\n<h2><strong>5 Learnings from Eric Ries<\/strong><\/h2>\n<div>\n<span class=\"su-dropcap su-dropcap-style-flat\" style=\"font-size:1.5em\">1.<\/span> <span style=\"text-decoration: underline;\"><strong>Find your business model<\/strong><\/span>. The only thing you have to do as a start-up is to find a profitable and scalable business model. To do this, you use the Lean Start Up approach and test your ideas quickly and cheaply.<\/p>\n<\/div>\n<span class=\"su-dropcap su-dropcap-style-flat\" style=\"font-size:1.5em\">2.<\/span> <span style=\"text-decoration: underline;\"><b>Think MVP.<\/b><\/span>If you wait until you have created the perfect product, it is usually too late. Why? Because you didn&#8217;t build the product on the customer, you don&#8217;t have any more money for another product or the competition is just passing you in the Porsche. Live according to the motto: &#8220;Done is better than perfect.&#8221; Build products that reflect the core function of your solution, that&#8217;s all you need at the beginning.<\/p>\n<span class=\"su-dropcap su-dropcap-style-flat\" style=\"font-size:1.5em\">3.<\/span> <span style=\"text-decoration: underline;\"><strong>Talk to your customers.<\/strong><\/span> Go out and interview your potential customers. Don&#8217;t wait until you have a finished product. Talk to people right away. Get constructive feedback and use it to build the MVP. Then talk to the customers again and adjust your MVP. And don&#8217;t be afraid that someone will steal your idea &#8211; everyone has ideas a hundred times a day. But the implementation is what matters.<\/p>\n<span class=\"su-dropcap su-dropcap-style-flat\" style=\"font-size:1.5em\">4.<\/span> <span style=\"text-decoration: underline;\"><strong>Test as much as you can.<\/strong><\/span> Work with hypotheses. Test your thinking as often and as quickly as possible. Nowadays you can set up a Facebook or Google Ad within 15 minutes and receive immediate feedback.<\/p>\n<span class=\"su-dropcap su-dropcap-style-flat\" style=\"font-size:1.5em\">5.<\/span> <span style=\"text-decoration: underline;\"><strong>Be quick.<\/strong><\/span> Do you remember Studi VZ, localists, etc.? Facebook devoured them all through lightning scaling. It no longer counts to be the biggest, but to be the fastest. Do not try to build strategies or systems for years at the beginning, follow the path of the customer and the turnover. So you will stay in the market much longer than the other way around.<\/p>\n<div id=\"autor\"><\/div>\n<p>&nbsp;<\/p>\n<div class=\"autorenbox cc_cursor\">\n<h2 class=\"autorenname cc_cursor\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"cc_cursor wp-image-738 alignleft\" src=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/03\/ltselogo-300x300.jpg\" alt=\"LTSE Logo\" width=\"150\" height=\"150\" srcset=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/03\/ltselogo-300x300.jpg 300w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/03\/ltselogo-150x150.jpg 150w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/03\/ltselogo.jpg 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/strong><strong>The Story of the Long Term Stock Exchange<\/strong><\/h2>\n<p>Eric Ries already complains in his book \u201cThe Lean Starup\u201d about the <strong>short-term motivation<\/strong> of many start-ups. 2-5 years to make the thing big and then <strong>go for an exit<\/strong>. This way of thinking cannot create great visions and <strong>long-term changes<\/strong>.<\/p>\n<p>That is why he founded the Long Term Stock Exchange (LTSE) in 2015. A national stock exchange that brings together companies and investors who want to work and invest together on <strong>long-term visions.<\/strong> In 2019, the LTSE was <strong>approved<\/strong> as a national stock exchange by the Securities and Exchange Commission.<\/p>\n<p>The <strong>guidelines<\/strong> for being listed as a company on this exchange include the following points:<\/p>\n<ol>\n<li>Long-term focused companies should consider a broader group of stakeholders and the critical role they play in each other&#8217;s success.<\/li>\n<li>Companies with a long-term focus should measure their success in<strong> years and decades<\/strong> and prioritize long-term decisions.<\/li>\n<li>Companies with a long-term focus should adjust <strong>executive and board member compensation<\/strong> to reflect long-term performance.<\/li>\n<li>Boards of directors of long-term companies should deal with <strong>long-term strategies<\/strong> and monitor them explicitly.<\/li>\n<li>Long-term focused companies should get in touch with their long-term shareholders.<\/li>\n<\/ol>\n<p>It has been possible to invest in listings on the stock exchange since September 2020. Companies can also be listed on the LTSE and other US stock exchanges. <strong>Well-known start-ups<\/strong> and companies that are listed on the LTSE belong\u00a0 <a href=\"https:\/\/www.strava.com\/?hl=de\">Strava<\/a>, <a href=\"https:\/\/www.mixt.com\/\">MIXT<\/a>, <a href=\"https:\/\/molekule.com\/\">molekuleair<\/a>.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2><strong>Here`s what you can learn from Eric Ries in the <a href=\"https:\/\/never-stop-learning.online\/en\">Power MBA<\/a>:<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"cc_cursor wp-image-606 aligncenter\" src=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/03\/computer-767781-300x170.png\" alt=\"Eric Ries Power MBA\" width=\"600\" height=\"340\" srcset=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/03\/computer-767781-300x170.png 300w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/03\/computer-767781-1024x580.png 1024w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/03\/computer-767781-768x435.png 768w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/03\/computer-767781-1536x871.png 1536w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/03\/computer-767781-2048x1161.png 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Eric Ries is one of many <strong>world-class lecturers<\/strong> in the 11-month Power MBA continuing education program. The company has made it its business to <strong>democratize MBA courses<\/strong> and make them accessible to everyone. Instead of paying thousands of euros for an MBA, the Power MBA costs only \u20ac 1000. There are <strong>15 minute lessons every day<\/strong> with the best lecturers from today&#8217;s entrepreneurial world. Including Eric Ries. Its modules deal with these topics:<\/p>\n<ul>\n<li>Lean Startup Principles<\/li>\n<li>Compete vs inovate<\/li>\n<li>Road to disaster<\/li>\n<li>Lean startup using the example of Zappos<\/li>\n<li>Types of MVPs<\/li>\n<li>MVPS keys and barriers<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/tinyurl.com\/2p2abpw5\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#be3f35;border-color:#98332b;border-radius:8px;-moz-border-radius:8px;-webkit-border-radius:8px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#FFFFFF;padding:7px 22px;font-size:17px;line-height:26px;border-color:#d27972;border-radius:8px;-moz-border-radius:8px;-webkit-border-radius:8px;text-shadow:none;-moz-text-shadow:none;-webkit-text-shadow:none\"><i class=\"sui sui-book\" style=\"font-size:17px;color:#FFFFFF\"><\/i> Start Your PMBA*<\/span><\/a>\n<p>&nbsp;<\/p>\n<div class=\"fivewords cc_cursor\">\n<h2>The life story of Eric Ries<\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"cc_cursor wp-image-739 size-medium alignleft\" src=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/03\/ERICRIES-300x300.jpg\" alt=\"Autor Lean Startup\" width=\"300\" height=\"300\" srcset=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/03\/ERICRIES-300x300.jpg 300w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/03\/ERICRIES-150x150.jpg 150w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/03\/ERICRIES.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/span><\/p>\n<p>Eric Ries was born in 1978. He studied <strong>computer science<\/strong> at Yale University. One of his lecturers was Steve Blank, who is also seen as the <strong>forefather of the Lean Start Up<\/strong> movement. He was a huge influence on The Lean Start Up book.<\/p>\n<p>After graduating in 2001, he went to <strong>Silicon Valley<\/strong> and started at There.com as a software engineer. The company was working on a virtual 3D based product, but soon failed.<\/p>\n<p>Then Eric joined the <strong>start-up IMVU<\/strong> as a co-founder. The company&#8217;s goal was to create an instant messaging service in video games. His old lecturer Steve Blank was also invested in this company. He asked all IMVU executives to complete his entrepreneurship course. It was there that Eric Blanks got to know the method of <strong>quick customer feedback<\/strong>. This method should lay the foundation for the book Lean Start Up.<\/p>\n<p>With the help of quick small tests, they managed to learn very quickly and to continuously optimize the product. Within 6 months they created an MVP. They then raised <strong>$ 19 million<\/strong> in two financing rounds.<\/p>\n<p>In 2008 Eric stepped down as CTO but remained with the company as a consultant. Six months later he started his next job as a risk advisor at Kleiner Perkins. During this time he started <strong>advising start-ups.<\/strong> Through his experience from his previous jobs, his training and consulting work, he developed the Lean Start Up approach. He shared the learnings and the system<strong> on his blog<\/strong>. Until he finally published the book The Lean Start Up in 2010\/11.<\/p>\n<p>He was then regularly invited as a speaker and lecturer and received a position as entrepreneur-in-residence at <strong>Harvard Business School.<\/strong> During this time he advised young and old companies on how to use the Lean Start Up approach.<\/p>\n<p>He published<strong> two more books<\/strong> over the next few years. The Leaders Guide and The Start Up Way. Since 2015 he has mostly been involved with his company on the Long Term Stock Exchange. A <strong>national stock exchange<\/strong> that brings together companies and investors who want to invest in visions for the long term. Since the end of 2020 it has been possible to invest in companies on this exchange.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<h3> <b> Lean Start Up author Eric Ries <\/b> <\/h3>\n<p> The book The Lean Start Up is now 10 years old and has become must-read for every start-up founder. The author Eric Ries started his career at the start-up There.com as a software engineer. It was there that he discovered his <b> passion for start-ups. <\/b> Four years later, he and his colleagues founded the start-up IMVU. An instant message service linked to video games.<\/p>\n","protected":false},"author":1,"featured_media":1046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[97],"tags":[92],"class_list":["post-1195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-mentors","tag-eric-ries-power-mba"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/never-stop-learning.online\/en\/wp-json\/wp\/v2\/posts\/1195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/never-stop-learning.online\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/never-stop-learning.online\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/never-stop-learning.online\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/never-stop-learning.online\/en\/wp-json\/wp\/v2\/comments?post=1195"}],"version-history":[{"count":5,"href":"https:\/\/never-stop-learning.online\/en\/wp-json\/wp\/v2\/posts\/1195\/revisions"}],"predecessor-version":[{"id":1313,"href":"https:\/\/never-stop-learning.online\/en\/wp-json\/wp\/v2\/posts\/1195\/revisions\/1313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/never-stop-learning.online\/en\/wp-json\/wp\/v2\/media\/1046"}],"wp:attachment":[{"href":"https:\/\/never-stop-learning.online\/en\/wp-json\/wp\/v2\/media?parent=1195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/never-stop-learning.online\/en\/wp-json\/wp\/v2\/categories?post=1195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/never-stop-learning.online\/en\/wp-json\/wp\/v2\/tags?post=1195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}