{"id":1164,"date":"2021-05-11T17:07:51","date_gmt":"2021-05-11T17:07:51","guid":{"rendered":"https:\/\/never-stop-learning.online\/?p=1164"},"modified":"2021-05-23T06:39:57","modified_gmt":"2021-05-23T06:39:57","slug":"blue-ocean-shift-book","status":"publish","type":"post","link":"https:\/\/never-stop-learning.online\/en\/blue-ocean-shift-book","title":{"rendered":"Blue Ocean Shift Book"},"content":{"rendered":"<h1><strong>Blue Ocean Shift Book from Chan Kim &amp; Ren\u00e9e Mauborgne &#8211; My Top 5 Learnings<\/strong><\/h1>\n<h3>Rating, Summary, Author &amp; a lot more<\/h3>\n<div class=\"su-image-carousel  su-image-carousel-columns-3 su-image-carousel-has-spacing su-image-carousel-has-outline su-image-carousel-adaptive su-image-carousel-slides-style-minimal su-image-carousel-controls-style-dark su-image-carousel-align-center\" style=\"max-width:700px\" data-flickity-options='{\"groupCells\":true,\"cellSelector\":\".su-image-carousel-item\",\"adaptiveHeight\":true,\"cellAlign\":\"left\",\"prevNextButtons\":true,\"pageDots\":false,\"autoPlay\":5000,\"imagesLoaded\":true,\"contain\":false,\"selectedAttraction\":0.025,\"friction\":0.28}' id=\"su_image_carousel_69e1b6493f172\"><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"714\" src=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/DSC03057-1024x714.jpg\" class=\"\" alt=\"\" srcset=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/DSC03057-1024x714.jpg 1024w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/DSC03057-300x209.jpg 300w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/DSC03057-768x535.jpg 768w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/DSC03057-1536x1071.jpg 1536w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/DSC03057-2048x1428.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/DSC03065-1024x684.jpg\" class=\"\" alt=\"\" srcset=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/DSC03065-1024x684.jpg 1024w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/DSC03065-300x200.jpg 300w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/DSC03065-768x513.jpg 768w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/DSC03065-1536x1026.jpg 1536w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/DSC03065-2048x1368.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/DSC03062-1024x684.jpg\" class=\"\" alt=\"\" srcset=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/DSC03062-1024x684.jpg 1024w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/DSC03062-300x200.jpg 300w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/DSC03062-768x513.jpg 768w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/DSC03062-1536x1026.jpg 1536w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/DSC03062-2048x1368.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><script id=\"su_image_carousel_69e1b6493f172_script\">if(window.SUImageCarousel){setTimeout(function() {window.SUImageCarousel.initGallery(document.getElementById(\"su_image_carousel_69e1b6493f172\"))}, 0);}var su_image_carousel_69e1b6493f172_script=document.getElementById(\"su_image_carousel_69e1b6493f172_script\");if(su_image_carousel_69e1b6493f172_script){su_image_carousel_69e1b6493f172_script.parentNode.removeChild(su_image_carousel_69e1b6493f172_script);}<\/script>\n<div class=\"su-row\"><div class=\"su-column su-column-size-1-2 ratingbook\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<h3><strong>Blue Ocean Shift Book Rating:<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-934 cc_cursor alignnone\" src=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/01\/Asset-3.png\" alt=\"Icon book\" width=\"50\" height=\"34\" \/>\u00a0 \u00a0254 Pages\u00a0 \u00a0 \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-940 cc_cursor alignnone\" src=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/01\/Asset-5.png\" alt=\"Preis Buch\" width=\"40\" height=\"39\" \/>\u00a0 \u00a024,90\u20ac<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-937 cc_cursor alignleft\" src=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/01\/Asset-4.png\" alt=\"Sprachen Buch\" width=\"40\" height=\"40\" \/><\/p>\n<p>Available languages: German, English, French, Spanish &amp; 26 other languages<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"cc_cursor alignnone wp-image-395 \" src=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Bewertung_4-300x45.png\" alt=\"4 Punkte\" width=\"153\" height=\"23\" srcset=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Bewertung_4-300x45.png 300w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Bewertung_4-1024x154.png 1024w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Bewertung_4-768x116.png 768w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Bewertung_4.png 1533w\" sizes=\"auto, (max-width: 153px) 100vw, 153px\" \/>\u00a0 \u00a0 Comprehensibility<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"cc_cursor wp-image-396 alignleft\" src=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Bewertung_3-300x45.png\" alt=\"3 Punkte\" width=\"153\" height=\"23\" srcset=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Bewertung_3-300x45.png 300w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Bewertung_3-1024x154.png 1024w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Bewertung_3-768x116.png 768w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Bewertung_3.png 1533w\" sizes=\"auto, (max-width: 153px) 100vw, 153px\" \/>Applicability<\/p>\n<\/div><\/div> <div class=\"su-column su-column-size-1-2 pagecounter\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<h3><strong>Page Calculator:<\/strong><\/h3>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f1166-o1\" lang=\"de-DE\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/1164#wpcf7-f1166-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Kontaktformular\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"1166\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.7.2\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"de_DE\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f1166-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<p><label> Enter here how many pages you would like to read per day. The calculator will then tell you how many days it will take you to read it through. The book has a total of 254 pages. <\/label>\n<\/p>\n<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"number-859\"><input class=\"wpcf7-form-control wpcf7-number wpcf7-validates-as-number\" min=\"1\" max=\"500\" aria-invalid=\"false\" placeholder=\"10\" value=\"\" type=\"number\" name=\"number-859\" \/><\/span> pages per day.<\/label>\n<\/p>\n<p><label><span class=\"wpcf7-form-control-wrap calculator-259\"><input class=\"wpcf7-form-control wpcf7-calculator wpcf7-validates-as-calculator calculationcf7-total\" readonly=\"readonly\" type=\"text\" name=\"calculator-259\" value=\"0\" precision=\"1\" data-formulas=\"254\/number-859\" \/><\/span> Days that I need for the book.<\/label>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div>\n<\/div><\/div><\/div>\n<div class=\"su-row\"><div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><a href=\"https:\/\/amzn.to\/2OaBVJw\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#be3f35;border-color:#98332b;border-radius:8px;-moz-border-radius:8px;-webkit-border-radius:8px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#FFFFFF;padding:7px 22px;font-size:17px;line-height:26px;border-color:#d27972;border-radius:8px;-moz-border-radius:8px;-webkit-border-radius:8px;text-shadow:none;-moz-text-shadow:none;-webkit-text-shadow:none\"><i class=\"sui sui-book\" style=\"font-size:17px;color:#FFFFFF\"><\/i> Buy at Amazon*<\/span><\/a><\/div><\/div>\n<div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><a href=\"https:\/\/amzn.to\/3p1aEWW\" class=\"su-button su-button-style-default\" style=\"color:#be3f35;background-color:#fff;border-color:#cccccc;border-radius:8px;-moz-border-radius:8px;-webkit-border-radius:8px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#be3f35;padding:7px 22px;font-size:17px;line-height:26px;border-color:#ffffff;border-radius:8px;-moz-border-radius:8px;-webkit-border-radius:8px;text-shadow:none;-moz-text-shadow:none;-webkit-text-shadow:none\"><i class=\"sui sui-headphones\" style=\"font-size:17px;color:#be3f35\"><\/i> Listen as an audio book*<\/span><\/a><\/div><\/div><\/div>\n<div id=\"top5\"><\/div>\n<h2><\/h2>\n<h2><\/h2>\n<h2><strong>Top 5 Keylearnings from the Blue Ocean Shift Book<\/strong><\/h2>\n<p class=\"p1 cc_cursor\">The book Blue Ocean Shift is a guide on how to create and develop new markets for yourself. Here are my top 5 keylearnings:<\/p>\n<p><span style=\"font-weight: 400;\"><span class=\"su-dropcap su-dropcap-style-flat initial\" style=\"font-size:1.5em\">1.<\/span><strong> New markets are not as far away as you think.<\/strong> It can be a small change in your value proposition that sets you apart from the competition. Think of the Cirque du Soleil. They \u201cjust\u201d left out the animals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span class=\"su-dropcap su-dropcap-style-flat\" style=\"font-size:1.5em\">2.<\/span> <strong>Paint your strategy on the canvas.<\/strong> With their strategy canvas, the authors have created an incredible, yet so simple strategy tool. You draw the most important competitive factors in a coordinate system on the X axis and how high the value of your offer is for this factor on the Y axis. You do the same with all of your competitors. You can already see in which area everyone is bustling and where there is still a lot of potential.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span class=\"su-dropcap su-dropcap-style-flat\" style=\"font-size:1.5em\">3.<\/span> <strong>I&#8217;m not a machine<\/strong>. In many non-fiction books on market theories, the most important point is often left out. The point why most plans fail. Humanity. The book Blue Ocean Shift goes into this topic in detail and emphasizes the importance of meeting everyone involved and taking their fears and insecurities seriously. It is not child&#8217;s play to throw yourself into a blue ocean.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span class=\"su-dropcap su-dropcap-style-flat\" style=\"font-size:1.5em\">4.<\/span> <strong>Think about your non-customers.<\/strong> Don&#8217;t choose the audience that all of your competitors want to win. Instead, identify the pain points, which is why all other target groups do not use the product. Think about the Nintendo Wii. Nintendo realized that most people don&#8217;t play video games just because they&#8217;re sitting around. But most of them want to move.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span class=\"su-dropcap su-dropcap-style-flat\" style=\"font-size:1.5em\">5.<\/span> <strong>After buying is before buying.<\/strong> Take a close look at all phases after purchasing your product. What happens during delivery, use, additional equipment, maintenance and disposal? Where can you stand out from the market?<\/span><\/p>\n<div id=\"autor\"><\/div>\n<p>&nbsp;<\/p>\n<div class=\"autorenbox cc_cursor\">\n<h3 class=\"autorenname cc_cursor\"><\/h3>\n<h3 class=\"autorenname cc_cursor\"><\/h3>\n<h3 class=\"autorenname cc_cursor\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-377 cc_cursor alignleft\" src=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/autorenblueocean-300x150.png\" alt=\"autoren blue ocean shift\" width=\"300\" height=\"150\" srcset=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/autorenblueocean-300x150.png 300w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/autorenblueocean-768x384.png 768w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/autorenblueocean.png 944w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Who is Chan Kim &amp; Ren\u00e9e Mauborgne?<\/strong><\/h3>\n<p>The two authors published their book <strong>Blue Ocean Strategy in 2004<\/strong>. This book has completely changed the image of markets. It has been translated into over 30 languages and is considered standard reading for developing new markets at elite universities. It is a bestseller on all 5 continents. Both authors were named among the top 3 management gurus in the world.<\/p>\n<p>Ren\u00e9e and Chan are both professors at various universities. After the book&#8217;s success, they founded the Blue Ocean Global Network. The aim of this company is to spread the knowledge of the Blue Ocean Strategy worldwide. There is a special training to become a Blue Ocean Practitioner. They both appear regularly at major events.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h2><strong>Applicability of what has been learned from Blue Ocean Shift<\/strong><\/h2>\n<p>The contents are well explained and illustrated with some graphics. The many examples of companies that have successfully managed a <strong>Blue Ocean Shift<\/strong> also help to understand the system.<\/p>\n<p>Still, creating a new market is a mammoth project. It takes innovation, team power, reach and a little luck is also part of it. You can&#8217;t really apply the content. At least not right away. It is not without reason that the authors offer training courses for the Blue Ocean Strategy in their company.<\/p>\n<p>The book helps you to look at markets in a new way. Don&#8217;t be satisfied with the given conditions. Look at the fitness market, for example, from a new perspective. Don&#8217;t think in the discounter, medium-priced and premium categories. What else is there. What can you add or even leave out? In the book there are so many examples of companies that have created a blue ocean through simple changes.<\/p>\n<p>For all companies and start-up founders who want to create something new, <strong>the book is a must-read!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Comprehensibility of the content from Blue Ocean Shift<\/strong><\/h2>\n<p>The book Blue Ocean Shift is peppered with dozens of real-world business examples. This makes this rather economic and abstract topic very understandable and practical. The chapters are well structured and with one chapter per day you will find a good reading speed.<\/p>\n<p>You should definitely try out the tools presented. The canvas strategy in particular lets you immediately think about new markets. All of these tools are explained with graphics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"cc_cursor wp-image-1271  aligncenter\" src=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/05\/Asset-25-300x189.png\" alt=\"Value Curve\" width=\"500\" height=\"315\" srcset=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/05\/Asset-25-300x189.png 300w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/05\/Asset-25.png 602w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Even though I can only speak two languages really fluently, I find it impressive how many languages the book has been translated into. That gives extra plus points for the intelligibility.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"fivewords cc_cursor\">\n<h2><strong>Blue Ocean Shift explained in 750 Words<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"cc_cursor wp-image-596 size-medium alignleft\" src=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/DSC03062-300x200.jpg\" alt=\"Blue Ocean Shift Buch\" width=\"300\" height=\"200\" srcset=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/DSC03062-300x200.jpg 300w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/DSC03062-1024x684.jpg 1024w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/DSC03062-768x513.jpg 768w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/DSC03062-1536x1026.jpg 1536w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/DSC03062-2048x1368.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/span><\/p>\n<p>The metaphor behind the book is very easy to understand. A market (ocean) with a lot of competition (sharks) and few customers (fish) is blood red. Every customer is fought fiercely. In a blue ocean, you are the only one in your market and <strong>you have tons of customers<\/strong>.<\/p>\n<p>So far so nice. Every entrepreneur wants a market in which I am the only supplier, i.e. have a monopoly. But the big question is how do I find such a blue ocean? <strong>The authors developed a 5-step plan<\/strong>.<\/p>\n<p>Before we go into the step-by-step plan, let&#8217;s take a look at specific examples of how new markets are created.<\/p>\n<ol>\n<li>Digital photography was such an innovative invention that it fundamentally changed the entire industry. Keyword Kodak. A new market is created by developing an innovative product that makes the old ones obsolete.<\/li>\n<li>Viagra was developed by the pharmaceutical company Pfizer. Actually discovered more by accident. By discovering this drug, they created a new market for a previously neglected and unsolved problem.<\/li>\n<li>Are there any healthy fries? Groupe SEB dealt with this question. She developed a hot air fryer that uses just one tablespoon of oil and still prepares crispy and tasty French fries. In doing so, they created a market by redefining a known problem that can only be solved through their product.<\/li>\n<\/ol>\n<h3>Stage 1. Get started<\/h3>\n<p>To get started, you get an idea of \u200b\u200bthe current product portfolio of your company. The authors have developed a pioneer-migrant-settler matrix for this purpose. On this you enter your current products and examine which of them are the most promising.<\/p>\n<p>At this stage you also take care of your team. You can&#8217;t create a blue ocean on your own. You need the help of many other people for this. That is why humanity is an important part of a blue ocean shift. The authors have three tips for this topic as well.<\/p>\n<ol>\n<li>Break down the major project Blue Ocean Shift into many small subtasks. That motivates and the management is much easier.<\/li>\n<li>Diamonds are created under pressure, but not good ideas. All parties involved must understand the necessity of the change of strategy for themselves.<\/li>\n<li>You can contribute to success through your own thoughts and actions.<\/li>\n<li>In order to take all employees with you, you have to think of these three factors: Involvement &#8211; declaration &#8211; decision. Involve all employees in the project. Explain to them why this decision is necessary and what their role and expectations are.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3>Step 2. Define the current status<\/h3>\n<p>Now it&#8217;s about realizing the company&#8217;s own strengths and the realities of the industry \/ market. For this you use the strategy canvas. You draw the most important competitive factors in a coordinate system on the X axis and how high the value of your offer is for this factor on the Y axis. You do the same with all of your competitors. You can already see in which area everyone is bustling and where there is still a lot of potential.<\/p>\n<p>With the Strategy Canvas in place, it&#8217;s time to convince everyone on the team that it&#8217;s time for a blue ocean.<\/p>\n<p>&nbsp;<\/p>\n<h3>Step 3. Define the target level<\/h3>\n<p>Investigate the buyer&#8217;s journey. What steps does the customer go through after purchasing the product. Where are the biggest pain points and how can you use them for yourself.<\/p>\n<p>Why are there so many non-customers for this market. Ask the target groups who don&#8217;t use your product. Find out why this is out of the question for you. Can you develop a product that can convince this target group?<\/p>\n<p>&nbsp;<\/p>\n<h3>Level 4. Finding out the way to get there<\/h3>\n<p>With the help of the Six-Paths Framework you can find out what market barriers there are for a blue ocean:<\/p>\n<p>Path 1 &#8211; Check out alternative industries<br \/>\nPath 2 &#8211; Look at strategic groups within your industry<br \/>\nPath 3 &#8211; Look at the different buying decision makers<br \/>\nPath 4 &#8211; Check out complementary products<br \/>\nPath 5 &#8211; Consider the functional and emotional alignment of your industry<br \/>\nPath 6 &#8211; Create sustainable external trends<\/p>\n<p>In addition, you use the Four Actions Framework at this stage. So you decide which factors can be<\/p>\n<p>eliminated &#8211; reduced &#8211; increased &#8211; generated<\/p>\n<p>This allows you to stand out from your competition and move into new, fresh markets.<\/p>\n<p>&nbsp;<\/p>\n<h3>Level 5. Set sail<\/h3>\n<p>After you&#8217;ve gone through all of the steps, it&#8217;s time to make your findings public. First, you invite all those involved in the company (investors, department heads, suppliers, etc.) and present them with the findings from levels 1-4. Everyone needs to understand the necessity and their role in this blue ocean shift.<\/p>\n<p>Rapid market tests are then carried out in the individual departments to validate the assumptions. After these tests, the big picture is written down in a business model. The business model must be a win-win situation for the company and the customers.<\/p>\n<p>From then on it is time to set sail and head for the Blue Ocean.<\/p>\n<div class=\"fivewords cc_cursor\">\n<div><\/div>\n<\/div>\n<div class=\"fivewords cc_cursor\">\n<div class=\"su-row\"><div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><a href=\"https:\/\/amzn.to\/2OaBVJw\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#be3f35;border-color:#98332b;border-radius:8px;-moz-border-radius:8px;-webkit-border-radius:8px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#FFFFFF;padding:7px 22px;font-size:17px;line-height:26px;border-color:#d27972;border-radius:8px;-moz-border-radius:8px;-webkit-border-radius:8px;text-shadow:none;-moz-text-shadow:none;-webkit-text-shadow:none\"><i class=\"sui sui-book\" style=\"font-size:17px;color:#FFFFFF\"><\/i> Buy at Amazon*<\/span><\/a><\/div><\/div>\n<div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><a href=\"https:\/\/amzn.to\/3p1aEWW\" class=\"su-button su-button-style-default\" style=\"color:#be3f35;background-color:#fff;border-color:#cccccc;border-radius:8px;-moz-border-radius:8px;-webkit-border-radius:8px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#be3f35;padding:7px 22px;font-size:17px;line-height:26px;border-color:#ffffff;border-radius:8px;-moz-border-radius:8px;-webkit-border-radius:8px;text-shadow:none;-moz-text-shadow:none;-webkit-text-shadow:none\"><i class=\"sui sui-headphones\" style=\"font-size:17px;color:#be3f35\"><\/i> Try it for free at Audible*<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>Why you should read Blue Ocean Shift book when you are doing the <a href=\"https:\/\/never-stop-learning.online\/en\">Power MBA<\/a><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-361 cc_cursor aligncenter\" src=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Bildschirmfoto-2021-02-08-um-21.19.37-300x176.png\" alt=\"Power MBA Blue Ocean Shift\" width=\"821\" height=\"482\" srcset=\"https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Bildschirmfoto-2021-02-08-um-21.19.37-300x176.png 300w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Bildschirmfoto-2021-02-08-um-21.19.37-1024x601.png 1024w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Bildschirmfoto-2021-02-08-um-21.19.37-768x451.png 768w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Bildschirmfoto-2021-02-08-um-21.19.37-1536x902.png 1536w, https:\/\/never-stop-learning.online\/wp-content\/uploads\/2021\/02\/Bildschirmfoto-2021-02-08-um-21.19.37-2048x1203.png 2048w\" sizes=\"auto, (max-width: 821px) 100vw, 821px\" \/><\/p>\n<p>The book <strong>Blue Ocean Strategy<\/strong> and the new edition with Blue Ocean Shift are standard works of modern market theory. Especially in today&#8217;s world, where there are already so many solved problems, new perspectives on markets and problems have become all the more important. The 8 lessons in the Power MBA advanced training program only deal with the topic of Blue Ocean Strategy. The <strong>CEO of Cirque du Soleil<\/strong> uses specific figures to show how her company has developed with this strategy. He also goes into the current challenges posed by the Corona crisis and what measures they have developed to keep operations alive.<\/p>\n<p>As a preparation for the PMBA, I definitely recommend you to read the <a href=\"https:\/\/amzn.to\/2OaBVJw\" target=\"_blank\" rel=\"nofollow noopener\">Book Blue Ocean Shift*.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<h3> <b> Blue Ocean Shift by Chan Kim &#038; Ren\u00e9e Mauborgne <\/b> <\/h3>\n<p> The book Blue Ocean Shift is a guide on how to create and develop new markets. The book contains many practical examples and tools that will help you <b> create new markets. <\/b><\/p>\n","protected":false},"author":1,"featured_media":1039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[98],"tags":[],"class_list":["post-1164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-must-read-books"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/never-stop-learning.online\/en\/wp-json\/wp\/v2\/posts\/1164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/never-stop-learning.online\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/never-stop-learning.online\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/never-stop-learning.online\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/never-stop-learning.online\/en\/wp-json\/wp\/v2\/comments?post=1164"}],"version-history":[{"count":7,"href":"https:\/\/never-stop-learning.online\/en\/wp-json\/wp\/v2\/posts\/1164\/revisions"}],"predecessor-version":[{"id":1280,"href":"https:\/\/never-stop-learning.online\/en\/wp-json\/wp\/v2\/posts\/1164\/revisions\/1280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/never-stop-learning.online\/en\/wp-json\/wp\/v2\/media\/1039"}],"wp:attachment":[{"href":"https:\/\/never-stop-learning.online\/en\/wp-json\/wp\/v2\/media?parent=1164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/never-stop-learning.online\/en\/wp-json\/wp\/v2\/categories?post=1164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/never-stop-learning.online\/en\/wp-json\/wp\/v2\/tags?post=1164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}